Privacy Policy

Who We Are

Il Rustico Ltd trading as Rustico Deli via www.therusticodeli.co.uk, 83-87 Risbygate Street, Bury St Edmunds, IP33 3AQ.

Introduction

When you are using Rustico Deli, you trust us with your information. We are committed to keeping that trust and your data safe. This privacy policy explains how Rustico Deli collects, shares, and uses your personal information. You’ll also find information about how you can exercise your privacy rights.

Data Controller & Contact Us

The data controller for the information you provide or that we collect is Rustico, 83-87 Risbygate Street, Bury St Edmunds, IP33 3AQ

The Information We Collect

We may collect and process the following data about you:

Information you give to us.

• You may give us information about you when you set up an account on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you create a user account on our Rustico Deli site, update your user account on our site, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you report a problem to us. The information you give us may include your name, address, e-mail address, phone number, and payment information.

Information we collect about you.

With regard to each of your visits to our site we may automatically collect the following information:

• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources.

• We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, analytics providers, search information providers) and may receive information about you from them.

Session Recording and Analytics

To enhance your experience and improve our services, we use tools that record certain interactions on our website. These tools may collect anonymised data, such as:

• Clicks, mouse movements, and scrolling behaviour

  • Time spent on pages and interactions with content

  • Geographic location (city/region)

  • Device and browser information

By continuing to use our website, you acknowledge and agree to the collecting of this data for the purposes outlined above.

How Your Data Is Protected

We do not collect or track any personally identifiable information (PII) through these tools. All data is anonymised and securely stored, accessible only to our team for analysis.

How we use your information

We use information held about you in the following ways:

Information you give to us. We will use this information:

• Only to collect personal information where it is specifically and knowingly provided by you. For example, we will ask for your name, email, billing address, delivery address and telephone number when you register with us;

  • To review the products you buy on our website to enable us to give you information about products and services that you may be interested in;

  • To keep a record of your emails to us to assist in the management of your account with us.

  • To communicate with you.

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

  • To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about.

  • To notify you about changes to our service.

 

Information we collect about you. We will use this information:

• To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer.

  • To allow you to participate in interactive features of our service, when you choose to do so.

  • As part of our efforts to keep our site safe and secure.

  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.

 

The Legal Basis for Processing Your Information

Our main legal basis for collecting and using your personal information as described above is to perform our contract with you.

 

Use of Cookies

Our website uses cookies to store information about visits in order to improve your experience and to allow the website to provide content that is more relevant to you.

Cookies are small text files stored on your computer and used by us each time you visit our website. Cookies are used by the vast majority of websites to provide convenience features that save you time.

We use cookies to:

• Make our shopping basket and checkout pages work

• Determining if you are logged in or not

• Recognise you when you revisit our website if you haven’t previously logged out (by storing your password and username in an encrypted format) and thus to continue shopping without logging in again while keeping the contents from your previous visit in your shopping basket

• Allow you to ‘Like’ or share pages with social networks like Facebook

• Count the number of unique and return visitors who use our website

• Allow Google Analytics to track, on an anonymous basis, how people have reached our website (e.g. from a search engine), which allows us to make our marketing more efficient and put more money into developing our services

We do not use cookies to:

• Collect any personally identifiable or sensitive information (unless you have expressly provided us that information, e.g. as part of creating an account, placing an order or submitting a contact form)

• Pass personally identifiable data to third parties

• Retrieve any personal information about you from your computer

• Track your use of the Internet on websites that are not our own

All web browsers allow you to switch cookies off by adjusting browser settings to stop them from accepting cookies.Learn how to do this here.

If you prevent us from using cookies, you might be limited in your ability to use our website to place an order. This is because we use cookies to to perform critical functions as part of the shopping process.

By using our website you agree to our use of cookies.

 

Disclosure of your Information

We may share your personal information with any member of our group at this time or in the future, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

• Payment gateways and other payment processors

• Analytics and search engine providers that assist us in the improvement and optimisation of our site

• Business partners, suppliers and sub-contractors for the performance of any contract we enter into, either with them or with you

We may disclose your personal information to third parties:

• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or to protect the rights, property, or safety of rustico deli, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

 

We will not knowingly sell or otherwise distribute your personal information to third parties, other than under the scenarios described in this section. That is our promise to you.

 

Where we Store your Personal Information

Our store is hosted on GoDaddy.com & WordPress. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Woocommerce data storage, databases. They store your data on a secure server behind a firewall.

In order help us meet our contractual obligation to deliver orders to you, and your delivery information may be shared and stored with external courier services and other delivery partners.

For email marketing purposes, we store email addresses and subscription preferences with both Rustico Deli, Woocommerce and Mailchimp.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Data Retention & Storage

We will retain your personal information where we have an ongoing legitimate business need to do so, e.g. while you hold an account with us or to enable us to meet our legal, tax or accounting obligations.

We will destroy or permanently anonymise your personal information at the point that we no longer need to process it for our ongoing legitimate business needs or for any legal reason. If this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store it and isolate it from any further processing until deletion is possible.

 

Contacting You

We will contact you via email when you have placed an order with us to confirm your order. We will also notify you via email when your order is ready for collection.

We may occasionally need to contact you to enable us to fulfil your order correctly, for example if an item you have ordered is unavailable or if your delivery day needs to be changed. We will normally try to reach you by telephone or email.

We will not send you any marketing messages without your explicit consent. You can choose your marketing preferences on the checkout pages every time you place an order with us. You can also update or change your preferences by contacting our office or unsubscribing from any marketing email. We will always honour your updated preferences.

 

Payments

Security is important to us and we understand that when making payments online you need to have confidence in the website you are transacting through. We have highly secure facilities and processes in use.

We will never have access to any of your card details. At no time will any card details be stored on our website’s servers. At no time will we ask you to save your credit card details with us.

We process all payments through both Woocommerce and Stripe, an established online payment gateway that is certified to the highest security standards (PCI Level 1 Service Provider). You can confirm their certification in Visa’s Registry of Service Providers.

 

Rustico Deli payment pages use industry standard Secure Sockets Layer (SSL), i.e. our payment pages begin with “https” and not “http”. SSL does two main things: (1) encrypt data being transmitted and (2) verify that our browser is talking to the right payment gateway servers to minimise middle-man interception risk.

As part of the checkout process we undertake the following checks to prevent fraudulent use of cards:

1. CVC check (card verification code) – The CVV is a 3 or 4 digit number on either the front or the back of a card This check verifies that the customer has entered the correct code as shown on the card, a good indicator that they have the card physically present in their hands when making the order. Card companies forbid the storage of CVV codes, so if a credit card is stolen online it would not be useable.

2. Address Verification System (AVS) – AVS compares the numeric portion of the customer’s billing address and post code to the information on file with the card issuer. This check is also a useful indicator for determining whether the payment is being made by the genuine card holder.

3. Country of card issue – This check looks at the IP address of the computer from where the order was made and compares the country of the buyer’s billing address to the country the buyer placed the order from. This is used as an additional check and there’s no fixed rule on rejection/acceptance since an order could be placed from abroad if, for example, a person is travelling.

Changes to this Policy

If we make significant changes, we will notify you of the changes. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy.